| COMPANY INFORMATION
D’REKA Group of Companies consists of the parent company,
D’REKA BATIK SENDIRIAN BERHAD and a member company D’REKA
HOLIDAYS (M) SENDIRIAN BERHAD. The nucleus of the parent company
was formed in 1986 and was later incorporated in 1998. The parent
company deals in interior designing, production of exclusive
contemporary batik and other associated products as its main
function, besides consolidating the activities of D’REKA
Group of Companies. The member company is involved in the tourism
sector and plays a supporting role to complement the efforts
of the parent company. D’REKA Group of Companies is in
the process of perfecting its corporate identity in order to
propel the Group of Companies towards the Group’s objectives,
besides seeking new market opportunities.
The Group’s present thrust is to penetrate the local and
foreign market for the sale the Group’s products. The experience
of D’REKA BATIK SENDIRIAN BERHAD for more than two decades
in the batik industry and interior designing will be put into
good use and the opportunities provided by the member company
will be exploited to its maximum. The Group will also look into
the possibility of having a working relationship with local and
foreign companies for mutual benefit.
EMERGE OF EXCLUSIVE CONTEMPORARY BATIK
Batik, which used to be the daily attire of the older generation
in the rules areas, had come to town and was well received by
people from all walks of life. The changing lifestyles and exposure
to current world fashion had brought changes to its quality, appearance,
designs and colours, which deviated from the original traditional
batik.
D’REKA BATIK SENDIRIAN BERHAD had experimented on re-arrangement
of the motifs of the traditional batik, by spacing out the motifs
to cover the whole piece of material or the motifs are arranged
in such a manner to portray its own theme. New designs are also
being introduced by our designers regularly, thus adding to our
inventory of exclusive designs.
The choice of bright colours had added glitter and glamour to
what used to be dull and dark colours of the traditional batik.
Customers can pick their choice of design from the numerous designs
available in our inventory, and choose the colours they wish for
their exclusive piece of contemporary batik. They can choose from
the spectrum of colours available or natural colours that we can
create for them.
Gone are the days of strictly cotton batik. Today, customers
have the choice of any material available in the market to have
their exclusive batik printed on the material of their choice.
With the advancement technology, there is a possibility in the
near future customers can have their exclusive contemporary batik
custom-made by themselves. Customers just choose the design to
be painted with and choose the material they are comfortable with.
The rest, leave it to technology to play its role. Customers are
assured that the finished product will meet their satisfaction.
In other words, customers will be given the freedom to create
their own piece of exclusive contemporary batik, we only help
to make it happen.
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